Event Management in Sport, Recreation and Tourism ─ Theoretical and Practical Dimensions
商品資訊
ISBN13:9780415641005
替代書名:Event Management in Sport, Recreation and Tourism
出版社:Taylor & Francis
作者:Cheryl Mallen; Lorne Adams
出版日:2012/12/13
裝訂/頁數:精裝/242頁
規格:23.5cm*15.9cm*1.9cm (高/寬/厚)
版次:2
商品簡介
Now in a fully revised and updated second edition, Events Management in Sport, Recreation and Tourism provides a comprehensive theoretical and practical framework for planning and managing events. Focusing on the role of the event manager and their diverse responsibilities through each phase of the event planning process, this is still the only textbook to define the concept of knowledge in the context of events management, placing it at the centre of professional practice.
The book is designed to encourage critical thinking on the part of the student, to develop the skills that they will need to become effective, and reflective, practitioners in the events industry, and every chapter contains a rich array of real world case studies, data and practical examples from sport, recreation and tourism contexts. This second edition has been significantly strengthened with the inclusion of two completely new chapters – on environmental sustainability, and on the politics of events management – and is essential reading for any student or practitioner working in events management, sport management, leisure management, outdoor recreation or tourism.
作者簡介
Cheryl Mallen: Associate Professor in the Department of Sport Management at Brock University, Canada. Her research involves knowledge and environmental sustainability. She is well published with articles in the Journal of Sport Management, Sport Management Review and the European Sport Management Quarterly.
Lorne Adams: Associate Professor in the Department of Kinesiology at Brock University, Canada. He is the recipient of four teaching awards including the 3M Teaching Fellowship. He has been a coach and served as Athletic Director for ten years.
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