滿額折
The Hidden Wealth of Customers ─ Realizing the Untapped Value of Your Most Important Asset
商品資訊
ISBN13：9781422172315
替代書名：The Hidden Wealth of Customers
出版社：Harvard Business School Pr
作者：Bill Lee
出版日：2012/06/05
裝訂／頁數：精裝／222頁
規格：24.8cm*16.5cm*2.5cm (高/寬/厚)
商品簡介
作者簡介
相關商品
商品簡介
Introducing ?return on relationship” with your most valued customers
The traditional model of growing your business?by relying on employees in sales, marketing, and product development?is dying. Today’s most successful companies are taking a different approach: getting customers to market, sell, and create products for them.
In assessing client value, most companies look at the money paid for their goods and services. But in this book, Customer Strategy Group CEO Bill Lee offers a compelling new vision for growth by maximizing your ?return on relationship” with select customers?those that offer rich sources of hidden wealth. A different type of ROI, this strategy of making the most of your firm’s existing relationships is a modern approach to customer relations?one that yields a distinct business advantage.
Illustrated by numerous case studies?Salesforce.com, SAS Institute, 3M, Microsoft, and others?The Hidden Wealth of Customers shows the value some customers can have by helping to market your offerings, penetrate foreign markets, leverage the demand-generating power of social media, build customer communities, improve innovation, and more. Lee explains how to effectively engage this crucial audience, which has the power to keep your strategy focused on important customer issues and increase profitability.
When done right, your best customers will prospect for you while also speeding product adoption and improving customer satisfaction and long-term loyalty.
Consider this book a blueprint for finally making the most out of your most valuable customer relationships.
The traditional model of growing your business?by relying on employees in sales, marketing, and product development?is dying. Today’s most successful companies are taking a different approach: getting customers to market, sell, and create products for them.
In assessing client value, most companies look at the money paid for their goods and services. But in this book, Customer Strategy Group CEO Bill Lee offers a compelling new vision for growth by maximizing your ?return on relationship” with select customers?those that offer rich sources of hidden wealth. A different type of ROI, this strategy of making the most of your firm’s existing relationships is a modern approach to customer relations?one that yields a distinct business advantage.
Illustrated by numerous case studies?Salesforce.com, SAS Institute, 3M, Microsoft, and others?The Hidden Wealth of Customers shows the value some customers can have by helping to market your offerings, penetrate foreign markets, leverage the demand-generating power of social media, build customer communities, improve innovation, and more. Lee explains how to effectively engage this crucial audience, which has the power to keep your strategy focused on important customer issues and increase profitability.
When done right, your best customers will prospect for you while also speeding product adoption and improving customer satisfaction and long-term loyalty.
Consider this book a blueprint for finally making the most out of your most valuable customer relationships.
作者簡介
Bill Lee is President of Lee Consulting Group. He is also CEO of the Customer Strategy Group, which organizes industry-leading conferences, including the Summit on Customer Engagement, Customer Reference Forum, Summit on Customer Communities, and CAB Exchange Summit. For eight years his organizations have provided educational, research, and consulting services to many of the world’s top firms, such as IBM, AT&T, Apple, Microsoft, Wells Fargo, CA Technologies, Dell, Salesforce.com, and others.
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。