Profiting from Innovation in China
商品資訊
ISBN13:9783642305917
替代書名:Profiting from Innovation in China
出版社:Springer Verlag
作者:Oliver Gassmann; Angela Beckenbauer; Sascha Friesike
出版日:2012/12/12
裝訂/頁數:精裝/170頁
定價
:NT$ 3000 元無庫存,下單後進貨(到貨天數約30-45天)
下單可得紅利積點:90 點
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China is dramatically catching up and is rapidly becoming a leading technological innovator on the global scale. The number of Chinese firms with global ambitions is growing fast, more and more technological innovation is coming from China, and the number of patents in China is also growing steadily. The negative side of this development is the still insufficient protection of intellectual property in China. The phenomenon of counterfeits originating from China has increased constantly over the past two decades. Moreover, within the past ten years the scale of intellectual property theft has risen exponentially in terms of its sophistication, volume, the range of goods, and the countries affected. This book addresses managers dealing with innovation in China, and offers concrete advice on how Western firms can benefit from these innovations. Among others, it provides examples and checklists to help decision-makers active in China.?
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