Management

Management: A European Perspective adopts a step-by-step approach based on the key managerial skills – planning, organization, implementation, supervision and control – to provide a practical introduction to the field.


Looking at some leading international companies, Keuning draws on various managerial and organizational concepts, including industrial democracy, corporate governance, ethics, culture and gender, ICT related changes in industries, e-business, risk management and network organization. Among the special features designed to enhance the learning process are:




Detailed case studies demonstrating the practical implications of the concepts discussed


References in the form of examples and brief studies (with a European or international focus)


Numerous discussion questions relating to each chapter's theory


Material from European newspapers and magazines to reinforce the book's practical orientation



This book is an ideal introduction for students starting out their business program.

Part I: Management and Society 1. Manager and Management 2. Organizations and Environment Part II: Strategic Management and the Learning Organization 3. Decision Making and Creativity 4. Strategy Formulation and Strategic Management Part III: Designing and Structuring the Organization 5. Designing the Organization 6. Structuring Tasks for Groups and Individuals Part IV: People at Work 7. Motivation, Work and Career 8. Leading, Motivation and Communication Part V: Planning, Control and Information Management 9. Operational Planning and Control 10. Managerial Process Control: functional processes and process redesign