Political Marketing
商品資訊
ISBN13：9781849207843
替代書名：Political Marketing
出版社：SAGE Publications UK
作者：Paul R. Baines (EDT)
出版日：2011/03/14
裝訂／頁數：精裝／1240頁
規格：24.1cm*16.5cm*10.2cm (高/寬/厚)
商品簡介
The importance and ubiquity of political marketing activities is profound and increasingly recognized, and this timely collection draws together the most influential writings over each phase of its development. Arranged and introduced by a pre-eminent scholar in the field, this comprehensive overview covers micro-level marketing topics such as advertising and market research, as well as more recent strategic marketing techniques such as market positioning and market segmentation. In addition to the canon, there is room to explore the key literature on emerging topics such as ethics and the negative side of political marketing, including, for example, the marketing of terrorist groups.
This three-volume set exists at the crossroads of political communication and marketing, and is an essential resource for libraries with holdings in business and politics.
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