Sky's the Limit—British Cycling's Quest to Conquer the Tour De France

Brailsford is the mastermind behind the phenomenal success of the British track cycling team which dominated the Beijing Olympics in 2008, winning seven gold medals. But road cycling is a very different ball game. It has the lion's share of the sport's history and legends; it has the bulk of the fans, television and media interest; and it has, far and away, the biggest pot of money. It is a sport that is rooted in mainland Europe, a land that is, in so many literal, metaphorical, and cultural ways, foreign to Great Britain. British victories in the Tour can be counted on the fingers of a mitten. The closest anyone has ever come is Robert Millar and Bradley Wiggins, who were fourth in 1984 and 2009 respectively, but no Briton has seriously challenged for the maillot jaune, the yellow jersey of overall winner. Sky’s the Limit follows the gestation and birth of a brand new road racing team, which is the first British team to compete in the Tour de France since 1987. Team Sky, as it is known, since it is to be backed by the satellite broadcaster Sky, set out on the road to Tour de France glory in January 2010. With exclusive behind-the-scenes access and interviews, Sky’s the Limit will follow the management and riders as they embark on their journey—witnessing their first training camp and team presentation in December 2009, their debut at the Tour Down Under in January 2010, and their debut at the Tour de France in July 2010—and as they then set out to write their "epic story."

Richard Moore is a freelance journalist who has written on sport, art and literature, contributing to the Scotsman, Scotland on Sunday, Herald, Guardian, and Sunday Times. He was a member of the Scotland team in the Prutour, the nine-day cycling tour of Britain, and represented Scotland in the 1998 Commonwealth Games.