Foundations in Strategic Management
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ISBN13:9781285057392
出版社:Cengage Learning
作者:Jeffrey S. Harrison; Caron H. St. John
出版日:2013/01/01
裝訂/頁數:平裝/208頁
規格:24.8cm*20.3cm*1.3cm (高/寬/厚)
版次:6
定價
:NT$ 10798 元優惠價
:90 折 9718 元
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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Any suggestions for copywriter or provide generic description of the product to be used for the Internet or non-channel specific applications. NOTE: If you have a book only version for this product, it is imperative that you provide a description that does not include any references to package elements. Introduce the most important theories and views in strategic management today with this concise, yet fully complete, text. Harrison/St. John's FOUNDATIONS IN STRATEGIC MANAGEMENT, Sixth Edition, addresses the most recent changes in today's business environment, including many topics that other strategic management texts often miss. The book thoroughly addresses the traditional economic process model and the resource-based model, as well as the stakeholder theory. This valuable text builds on a traditional theoretical foundation by using engaging examples from many of today's leading firms to demonstrate principles and applications. This edition continues to highlight strategizing in the global arena as well as more focused coverage of stakeholder management. This brief, well-rounded text functions as an indispensable resource for your immediate and long-term success in strategic management.
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