TOP
0
0
三民出版.新書搶先報|最速、最優惠的新鮮貨報給你知!
Crisis Communications
90折

Crisis Communications

商品資訊

定價
:NT$ 1884 元
優惠價
901696
無庫存,下單後進貨(到貨天數約45-60天)
下單可得紅利積點:50 點
商品簡介
相關商品

商品簡介

Crisis Communications presents case studies of organizational and individual problems that may become crises, and the communication responses to these situations. Helping professionals prepare for crises and develop communications plans, the third edition of this essential reference explores critical issues concerning how organizations, companies, and individuals communicate with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement.

Cases added to this edition include Hurricane Katrina and New Orleans, AIDS in Africa, and the Columbine High School shooting tragedy. Additional features of the text are:

  • a discussion of rapidly changing communications technology as it relates to battling crises and causing crises;
  • a section on communicating with the masses, particularly via Web sites and blogs;
  • a chapter addressing theories relevant to crisis communications
  • updated versions of cases analyzed in previous editions.

An accessible, practical, and extremely popular casebook, this text is a 'must read' for students in crisis communication and management, public relations and business/management. It is also an invaluable resource for professionals and business managers in handling crises.

您曾經瀏覽過的商品

購物須知

外文書商品之書封,為出版社提供之樣本。實際出貨商品,以出版社所提供之現有版本為主。部份書籍,因出版社供應狀況特殊,匯率將依實際狀況做調整。

無庫存之商品,在您完成訂單程序之後,將以空運的方式為你下單調貨。為了縮短等待的時間,建議您將外文書與其他商品分開下單,以獲得最快的取貨速度,平均調貨時間為1~2個月。

為了保護您的權益,「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。

若要辦理退貨,請在商品鑑賞期內寄回,且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。

優惠價:90 1696
無庫存,下單後進貨
(到貨天數約45-60天)

暢銷榜

客服中心

收藏

會員專區