Emerging Economies and Firms in the Global Crisis
商品資訊
ISBN13：9781137277466
替代書名：Emerging Economies and Firms in the Global Crisis
出版社：Palgrave Macmillan
作者：Marin Marinov; Svetla Marinova
出版日：2012/12/24
裝訂／頁數：精裝／368頁
規格：22.2cm*14.6cm*3.2cm (高/寬/厚)
商品簡介
The authors of this volume explore the impact of the global crisis on emerging economies and firms and their response to it. The ways in which the leading emerging economies of Brazil, Russia, India and China (BRIC) are dealing with the challenges of the global crisis are complemented by the approaches applied by countries and firms from Central and Eastern Europe. This is a pioneering volume shedding light into the successful international activities of the emerging economies in the global crisis. Offering a variety of perspectives, the chapters deal with the successful application of specific modes of market entry of BRIC economies in developed countries; the ways in which Russian, Indian, Chinese, but also Polish, Slovene and Estonian firms, have coped with the challenges of the global crisis.
作者簡介
SVETLA MARINOVA is an associate professor of International Business at the Aalborg University, Denmark. She has taught and conducted research in many countries on both sides of the Atlantic and in Asia. Her research interests include business internationalization and the role of institutions, strategy of multinational firms from emerging markets, and changes in management and marketing of firms. Dr. Marinova has published five books, numerous chapters in books and papers in refereed academic journals.
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