Marketing Research, Eleventh Edition International Student Version
商品資訊
ISBN13：9781118321812
出版社：JOHN WILEY & SONS;LTD
作者：AAKER
出版日：2012/11/26
裝訂／頁數：平裝／664頁
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商品簡介
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies. Pointing out these methodologies' limitations and strengths, the book also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more. Suitable for students in the intermediate or advanced courses.
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