The Little Book of Market Myths ─ How to Profit by Avoiding the Investing Mistakes Everyone Else Makes
商品資訊
商品簡介
Exposes the truth about common investing myths and misconceptions and shows you how the truth shall set you free—to reap greater long-term and short-term gains
Everybody knows that a strong dollar equals a strong economy, bonds are safer than stocks, gold is a safe investment and that high PEs signal high risk...right? While such "common-sense" rules of thumb may work for a time as investment strategies, as New York Times and Wall Street Journal bestselling author, Ken Fisher, vividly demonstrates in this wise, informative, wholly entertaining new book, they'll always let you down in the long run. Ken exposes some of the most common—and deadly—myths investors swear by, and he demonstrates why the rules-of-thumb approach to investing may be robbing you of the kinds returns you hope for.
•Dubbed by Investment Advisor magazine one of the 30 most influential individuals of the last three decades, Fisher is Chairman, and CEO of a global money management firm with over $32 billion under management
•Fisher's Forbes column, "Portfolio Strategy," has been an extremely popular fixture in Forbes for more than a quarter century thanks to his many high-profile calls
•Brings together the best "bunks" by Wall Street's Master Debunker in a fun, easy-to-digest, bite-size format
•More than just a list of myths, Fisher meticulously explains of why each commonly held belief or strategy is dead wrong and how damaging it can be to your financial health
•Armed with this book, investors can immediately identify major errors they may be committing and adjust their strategies for greater investing success
作者簡介
KEN FISHER is best known for his prestigious "Portfolio Strategy" column in Forbes magazine, where his over 28-year tenure of high-profile calls makes him the fourth longest-running columnist in Forbes's 90-plus-year history. He is the founder, Chairman and CEO of Fisher Investments, an independent global money management firm managing tens of billions for individuals and institutions globally. Fisher is ranked #271 on the 2012 Forbes 400 list of richest Americans and #764 on the 2012 Forbes Global Billionaire list. In 2010, Investment Advisor magazine named him among the 30 most influential individuals of the last three decades. Fisher has authored numerous professional and scholarly articles, including the award-winning "Cognitive Biases in Market Forecasting." He has also published nine previous books, including national bestsellers The Only Three Questions That Count, The Ten Roads to Riches, How to Smell a Rat, Debunkery and Markets Never Forget (But People Do), all published by Wiley. Fisher has been published, interviewed and/or written about in many major American, British and German finance or business periodicals. He has a weekly column in Focus Money, Germany's leading weekly finance and business magazine.
LARA HOFFMANS is Vice President of Content at Fisher Investments, managing editor of MarketMinder.com, a regular contributor to Forbes.com and coauthor of the bestsellers, The Only Three Questions That Count, The Ten Roads to Riches, How to Smell a Rat, Debunkery and Markets Never Forget (But People Do).
目次
Little Book Big Profits Series
Preface
Chapter 1: Bonds Are Safer Than Stocks
“Everyone knows, bonds are safer than stocks.”
Chapter 2: Asset Allocation Short-Cuts
“Take 100, subtract your age. That’s what you should have in stocks. Easy!”
Chapter 3: Volatility and Only Volatility
“Volatility is the most important risk investors face.”
Chapter 4: More Volatile Than Ever
“Stocks are just more volatile now.”
Chapter 5: The Holy Grail—Capital Preservation and Growth
“You can do capital preservation and growth at the same time!”
Chapter 6: The GDP-Stock Mismatch Crash
“Stocks must crash because they outpace GDP!”
Chapter 7: 10% Forever!
“If stocks return 10%, I can just forever skim 10% off the top.”
Chapter 8: High Dividends for Sure Income
“To ensure retirement income, I’ll just invest in high-dividend stocks.”
Chapter 9: The Perma-Superiority of Small-Cap Value
“Small-cap value stocks are just better than other stocks.”
Chapter 10: Wait Until You’re Sure
“Stocks seem so uncertain now. I’ll just wait until they’re acting more normally—then I’ll make a move.”
Chapter 11: Stop-Losses Stop Losses
“A stop-loss can stop your losses!”
Chapter 12: High Unemployment Kills Stocks
“High unemployment is an economic and stock market drag.”
Chapter 13: Overindebted America
“America has too much debt! And it’s a major problem!”
Chapter 14: Strong Dollar, Strong Stocks
“A strong dollar is just better.”
Chapter 15: Turmoil Troubles Stocks
“Stocks can’t rise when the world is so scary.”
Chapter 16: News You Can Use
“I heard it in the news, so it must be so.”
Chapter 17: Too Good to Be True
“You got to get in on this! This investment seems too good to be true!”
Notes
Acknowledgments
About the Authors
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