Mktg + Marketing Coursemate With Ebook and Career Transitions Printed Access Card
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ISBN13:9781285091860
出版社:Cengage Learning
作者:Charles W. Lamb; Joe F. Hair; Carl McDaniel
出版日:2013/02/07
裝訂/頁數:平裝/400頁
規格:27.9cm*21.6cm*2.5cm (高/寬/厚)
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Created through a "student-tested, faculty-approved" review process with direct input from students and faculty, MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today's on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze.
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