A Companion to Survey Research
商品資訊
ISBN13：9781446209097
出版社：SAGE Publications UK
作者：Michael Ornstein
出版日：2013/03/31
裝訂／頁數：平裝／192頁
規格：23.5cm*16.5cm*1.3cm (高/寬/厚)
商品簡介
The first two chapters describe the standard model of survey research, developed in the 1930s and then refined incrementally, the challenge of cognitive models from the 1980s and the total survey error perspective. The following chapters then provide a complete overview of the current knowledge of questionnaire design, testing, sample design and data collection.
The Companion is written for researchers, especially analysts who want to understand their data better, and for graduate students and upper level undergraduates who want to do a survey or to better understand survey methods.
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