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The Culture And Commerce of Publishing in the 21st Century
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ISBN13：9780804750318
出版社：Stanford Univ Pr
作者：Albert N. Greco; Clara E. Rodriguez; Robert M. Wharton
出版日：2006/10/31
裝訂／頁數：精裝／262頁
規格：25.4cm*17.8cm*1.9cm (高/寬/厚)
版次：1
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The authors, professors of marketing, sociology, and management systems at Fordham U., bring their collective perspectives together in order to provide a broad organizational and economic portrait of the US book-publish industry as it has developed since 1945. Discussing both commercial and scholarly book publishing, they discuss organizational choice, the economics of publishing and the impact of technology, changing demographics of producers and consumers, the various role of people within the industry, and contemporary challenges facing the industry. Annotation c2007 Book News, Inc., Portland, OR (booknews.com)
作者簡介
Albert N. Greco is Professor of Marketing at Fordham University's Graduate School of Business Education, specializing in the book publishing industry. Clara E. Rodriguez is Professor of Sociology at Fordham University. Robert M. Wharton is Professor and C
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