90折
Social Media and Strategic Communications
商品資訊
ISBN13：9781137287045
出版社：Palgrave Macmillan
作者：Hana S. Noor Al-Deen (EDT); John Allen Hendricks (EDT)
出版日：2013/06/03
裝訂／頁數：精裝／240頁
規格：22.2cm*14.6cm*1.9cm (高/寬/厚)
定價
：NT$ 8119 元優惠價
：90 折 7307 元
若需訂購本書，請電洽客服 02-25006600[分機130、131]。
商品簡介
作者簡介
相關商品
商品簡介
Social Media and Strategic Communications provides comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Policies, codes of ethics, and recommendations set by business organizations for best practices are also examined. Various research methodologies are employed to analyze the communication strategies applied by advertisers and public relations practitioners who have embraced social media as an integral part of their operations in order to develop and maintain strong and lasting relationships with customers and the public.
作者簡介
Hana S. Noor Al-Deen (PhD, SUNY at Buffalo) is Professor of communication at UNC Wilmington, USA. She has been involved with digital technology for almost 30 years. She was the lead editor of Social Media: Usage and Impact and the sole editor of Cross-Cultural Communication and Aging in the United States.
John Allen Hendricks (PhD, University of Southern Mississippi) is Chair and Professor of the Department of Mass Communication at Stephen F. Austin State University, USA. He has published five books that have received wide recognition including one that was awarded the 2011 Distinguished Book Award from the Applied Communication Division of the National Communication Association.
John Allen Hendricks (PhD, University of Southern Mississippi) is Chair and Professor of the Department of Mass Communication at Stephen F. Austin State University, USA. He has published five books that have received wide recognition including one that was awarded the 2011 Distinguished Book Award from the Applied Communication Division of the National Communication Association.
今日66折
![Wicked [Movie Tie-In]:魔法壞女巫電影原著](https://cdnec.sanmin.com.tw/product_images/006/006285284.jpg)
您曾經瀏覽過的商品
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。