Managerial Economics ─ Applications, Strategy, and Tactics
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ISBN13:9781285420929
出版社:Cengage Learning
作者:James R. McGuigan; R. Charles Moyer; Frederick H. Harris
出版日:2013/07/16
裝訂/頁數:精裝/832頁
規格:26.7cm*21.6cm*3.2cm (高/寬/厚)
版次:13
定價
:NT$ 17098 元優惠價
:90 折 15388 元
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By illustrating how effective managers apply economic theory and techniques to solve real-world problems, MANAGERIAL ECONOMICS 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. This new edition is concise, comprehensive, and current with cutting-edge coverage of important management topics relevant to today's students, including an exciting focus on "green" business and environmentally friendly practices and products. Available with InfoTrac Student Collections http://gocengage.com/infotrac.
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