Vertical Price Coordination and Brand Care ― Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance
商品資訊
系列名：Springerbriefs in Business
ISBN13：9783642355691
出版社：Springer Verlag
作者：Dieter Ahlert; Benjamin Schefer
出版日：2013/04/13
裝訂／頁數：平裝／80頁
規格：22.9cm*15.9cm*0.6cm (高/寬/厚)
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作者簡介
Prof. Dr. Dieter Ahlert: Since 1975, Full Professor of Business Administration at the University of Muenster, Germany. Foundation member of the Marketing Center Muenster (MCM). Director of the Department of Retailing and Network Marketing (IfHM) as well as the International Center of Franchising and Cooperation (F&C). Foundation member of the Network Governance Commission. For more than 35 years, Professor Ahlert and his research team have investigated the antitrust and economic problems associated with vertical marketing.
Dipl.-Kfm. Benjamin Schefer: Research assistant at the Department of Retailing and Network Marketing (IfHM) since May 2009. General manager of the Research Center for General and Textile Market Economy (FATM). His research focus mainly on the antitrust and economic problems associated with vertical marketing.
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