Using the Psychology of Attraction in Christian Outreach ─ Lessons from the Dark Side

The author's work history is particularly interesting. Patrick teaches business ethics at San Diego State U. and so is concerned with ethical behavior; but her primary work is as a San Diego County deputy district attorney, and she has participated in numerous trials involving hate crimes, domestic violence, and murder. Having seen how master manipulators work, she draws lessons from this "dark side" of human behavior--persuasiveness used for evil purposes--that she believes, ironically, could help with Christian outreach. Another source of her knowledge about manipulation: Patrick's family owned an advertising and public relations business for many years. In this book she offers practical lessons about generating trust, building relationships, and attracting power and influence through conscious strategies that establish communication and rapport. Annotation c2013 Book News, Inc., Portland, OR (booknews.com)

Wendy L. Patrick is a San Diego County Deputy District Attorney selected by her peers as one of the Top Ten criminal attorneys in San Diego by the San Diego Daily Transcript. She has completed over 150 trials which involved hate crimes, domestic violence, and first-degree murder. She also teaches upper-division business ethics at San Diego State University at both the graduate and undergraduate level and has been featured as an expert on sex crimes on the radio as well as on television.
Dr. Patrick has co-authored the revised version of the New York Times bestseller Reading People and has been a contributing author to the Encyclopedia of Race and Racism and Hate Crimes: Causes, Controls, and Controversies. She has had her own ethics column in the San Diego Daily Transcript for over a decade and writes regularly for a variety of magazines and periodicals. Dr. Patrick is an ordained minister through Converge Worldwide/Baptist General Conference and is active in Christian ministry. She earned a PhD in theology from the University of Wales Trinity Saint David, and a Master of Divinity degree summa cum laude from Bethel Seminary San Diego.