Meanings of Audiences ― Comparative Discourses

"In today's thoroughly mediated societies people spend many hours in the role of audiences, and powerful organizations, including governments, corporations and schools, reach people via the media. Consequently, how people think about, and organizations treat, audiences has considerable significance. This ground-breaking collection offers original, empirical studies of discourses about audiences as it brings together a genuinely international range of work. With essays on audiences in Ancient Greece, Post-Soviet Russia, post-colonial Zimbabwe, contemporary Egypt, China and Taiwan, each chapter examines the ways in which audiences are embedded in discourses of power, representation and regulation in different yet overlapping ways according to specific socio-historical contexts. Suitable for both undergraduate and postgraduate students, this book is a valuable and original contribution to media and communication studies that will be particularly useful to those studying audience and international media"--

Richard Butsch is Professor of Sociology and Film and Media Studies at Rider University, New Jersey, USA. He is author of The Making of American Audiences from Stage to Television, 1750 to 1990 and The Citizen Audience: Crowds, Publics, and Individuals, and editor of For Fun and Profit: The Transformation of Leisure into Consumption and Media and Public Spheres. He is currently writing a book tentatively titled Screen Culture: A Global History.

Sonia Livingstone is a professor at the Department of Media and Communications, LSE. Her research examines children, young people and the internet; media and digital literacies; the mediated public sphere; audience reception, the public understanding of communications regulation. Her sixteen authored or edited books include Making Sense of Television (1998), Audiences and Publics (2005), The Handbook of New Media (2006), Media Consumption and Public Engagement (2010) and Media Regulation (2012).