Doing Business In India ― A Guide For Western Managers

ISBN13：9781403967527
出版社：Palgrave Macmillan
作者：Rajesh Kumar; Anand Kumar Sethi
出版日：2005/10/14
裝訂／頁數：精裝／164頁
規格：23.5cm*15.9cm*1.9cm (高/寬/厚)
版次：1
關鍵字： Doing Business In India ― A Guide For Western Managers、 Doing、 Business、 In、 India、 Guide、 For、 Western、 Managers、 Palgrave Macmillan、 Rajesh Kumar、 Anand Kumar Sethi、外文書、 Etiquette (Manners)、

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Etiquette (Manners)

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商品簡介

This resource for the managers of multi-national companies explains the cultural context in which Indian business operates. The emphasis throughout is on identifying those strategies that will work well for foreign investors, and a number of examples are given of both successful and unsuccessful attempts to penetrate the Indian market. Kumar teaches at the Aarhus School of Business in Denmark and Sethi is managing director of a leading Indian business consultancy. Annotation c2006 Book News, Inc., Portland, OR (booknews.com)

作者簡介

Rajesh Kumar is an associate professor of International Business at the Aarhus School of Business in Denmark. Anand Sethi is an independent consultant who works in New Delhi, India.