90折
Housework and Housewives in Modern American Advertising ─ Married to the Mop
商品資訊
ISBN13：9781137347237
出版社：Palgrave Macmillan
作者：Jessamyn Neuhaus
出版日：2013/08/28
裝訂／頁數：平裝／286頁
規格：21.0cm*14.0cm*1.3cm (高/寬/厚)
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：NT$ 3024 元優惠價
：90 折 2722 元
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商品簡介
Housework and Housewives in American Advertising traces the surprisingly persistent depiction of housework as women's work in advertising from the late 1800s to today. Jessamyn Neuhaus shows advertising to be our most significant public discourse about housework, analyzing print ads and TV commercials, as well as ad agency documents and trade journals, to demonstrate how the housewife figure framed household labor as exclusively feminine care for the family. Paying particular attention to the transitional decades of the 1970s and 1980s, Neuhaus demonstrates that even when overtly stereotypical images of housewives became unmarketable, advertising continued to gender housework with the more racially diverse and socially acceptable 'housewife moms' of today.
作者簡介
Jessamyn Neuhaus is Associate Professor of History at SUNY Plattsburgh, USA. An avid consumer and scholar of popular culture, she is the author of Manly Meals and Mom's Home Cooking: Cookbooks and Gender in Modern America, as well as numerous publications in scholarly journals and anthologies.
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