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International Joint Ventures
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International Joint Ventures

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:NT$ 6000 元
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905400
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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商品簡介

International Joint Ventures (IJVs) combine the resources of local and foreign firms to create independent business entities that are able to avoid the risks of cross-border transactions and to gain access to new markets. Despite these advantages, the failure rate of IJVs is very high. This book takes a theoretical approach to the lifecycles of IJVs. Game theory is used by the author to foresee potential problems that may be caused due to conflicting and co-operating elements in the formation, management and termination processes of IJVs. Using rigorous theoretical tools including bargaining, contract/incentive theory and repeated games, the author suggests solutions to the problems predicted.

作者簡介

Ursula F. Ott is Lecturer in International Business and Management, Loughborough University Business School, UK.

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優惠價:90 5400
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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