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Capabilities For Strategic Advantage ― Leading Through Technological Innovation
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Capabilities For Strategic Advantage ― Leading Through Technological Innovation

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For executives, Birchall (learning and teaching services, Henley Management College, UK) and Tovstiga (Henley Management College, UK) explain issues surrounding the implementation of innovation and using it to their advantage. They consider the "core capabilities" of businesses, specifically strategic resources, competitive advantage, and management, and the benefits of evolutional innovation. The second section looks at market orientation, partnering and alliances, networks, complex technology projects, and assessing performance. An appendix contains a case study of BPAmoco. Annotation c2006 Book News, Inc., Portland, OR (booknews.com)

作者簡介

David Birchall is both Director of Research and of Learning and Teaching Services at Henley Management College.

George Tovstiga is Principal in Arthur D. Little (Switzerland) Ltd's Technology and Innovation Practice and Visiting Professor at Henley Management College.

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定價:100 4400
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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