商務技能綜合實訓（簡體書）
商品資訊
系列名：全國應用型本科商務英語系列規劃教材
ISBN13：9787566307811
出版社：對外經濟貿易大學出版社
作者：劉妮雅
出版日：2013/08/01
裝訂／頁數：平裝／258頁
商品簡介
日趨復雜的世界政治經濟環境給中國對外貿易的發展帶來諸多風險和挑戰，嚴峻的國際市場形勢使得市場對國際商務人才的要求也日益提高。對于大學畢業生而言，具有較強的工作能力和實踐能力已經成為適應市場發展的必備條件。
《商務技能綜合實訓》主要針對商務英語專業和國際貿易專業的學生，以培養其在國際商務領域的崗位技能為目標，以真實的貿易環境為依托，通過進行綜合實踐練習，完善學生的知識結構、提高學生的動手能力。通過實訓練習，學生可以在已掌握的理論知識的基礎上，全面、系統地掌握國際貿易業務的基本操作流程和技巧。本教材具有以下特點：
1．國際貿易場景仿真實訓
學生在我們創建的國際貿易仿真場景中，以不同的身份親自參與到各實訓練習中來，在已掌握的國際貿易理論知識的基礎上，親自操作以增強感性認識和記憶，通過實訓任務的完成熟練掌握國際貿易業務中的整個流程和各環節的操作。
2．國際貿易整體掌握與分解操作
本教材以國際貿易業務流程為主線，將其分解為建立業務關系、交易磋商及合同簽訂、開立審核及修改信用證、裝運出口、制單結匯、業務善后等不同的國際貿易場景。同時，我們在每一個大的場景下，又分解出若干個小場景，這些小場景不僅可以連貫成整套國際貿易業務流程，同時每個小場景又可以獨立存在、單獨學習。
3．突出實用性和操作性
學生必須要充分利用實驗室的硬件設施和網絡資源，進行實際的操作練習，以達到嫻熟、高效地進行正常的業務操作、處理貿易中出現的各種困難和問題的目的。
4．中英文相結合
本教材針對商務英語和國際貿易專業的學生，根據不同章節內容在實踐應用中的具體情況，以中英文相結合的方式呈現，旨在使學生熟悉各種國際商務場景下的不同語言應用，并且掌握在不同的語言環境中的操作技巧。英文部分的參考譯文詳見《商務技能綜合實訓輔導用書》。
名人/編輯推薦
目次
Chapter 1 Career & Job Interview
1.Career & Job Interview
2.Simulated Interview
3.Application Letter & Resume
4.Simulated Practice
Chapter 2 Developing International Market
1.Selecting Potential Markets Abroad
2.Trade Fairs
3.ManagementofE-Marketing
4.Choosing Trading Partners
Chapter 3 Establishment of Business Relations
1.Writing Letters on Establishment of Business Relations
2.Business Reception
3.International Business Conference
Chapter 4 Business Negotiation
1.Export Quotation Calculation
2.Business Negotiation
3.Export Counter-bid Calculation
4.Making out Pricelist
5.Proforma Invoice
6.International Business Telephone Call
Chapter 5 Signing Business Contract
1.Export Sales Letter
2.Making out Export Contract
3.Translating Business Contract
Chapter 6 Letter of Credit
1. Issuance of L/C
2.Examination of L/C
3.Amendments to L/C
Chapter 7 Shipment
1.Commercial Invoice
2.Packing List
3.Inspection
4.Chartering a Ship or Booking Shipping Space
5.Declaration
6.Insurance
Chapter 8 Settlement of Exchange
1.Payment Methods
2.Negotiation Documents Under Letter of Credit
3.Payment Instruments-Draft / Bill of Exchange
4.Making out Documents for Settlement
Chapter 9 Issues After Transaction
1.Export Verification
2.Export Tax Repay
3.Delivery
4.Claim
Chapter 10 Comprehensive Practice on International Trade
1.Basic Information
2.Trade and Business Information
3.Trauung of Export Business
4.Training of Import Business
參考文獻
書摘/試閱
Today, adopting Internet marketing to gain business opportunities has been recognized universally in International trade.This method reduces the cost of dealing, improves the efficiency of transacting, saves the resources of the enterprises, shortens the timely and spacious distances between the producers and customers and becomes the developing trend of international marketing.
Exporting enterprises can issue information of the products and themselves, expand their promotions and attract foreign buyers through establishing their own websites and making web pages.Through automatically delivering e-mails or electronic magazines to the buyers, they can also recommend the information of the latest products to the buyers to make these people keep an eye on them and build up a long-term friendly relationship with them.They can even draw the buyers attention of accessing their websites or web pages to reach the purpose ofluring the buyers by the means of declaring information or hot topics through BBS, Chatting room and Forum of the websites of various industries and the portal websites.
When carrying out Internet marketing, trading companies should firstly determine their objectives including how to make use oflnternet to undertake these marketing activities.They should also know how to prepare for different kinds of materials, concerning on the comprehensive designing styles of the websites or web pages, the brief introductions of the company, the profiles of the products and the detailed information of the pictures reflecting the products.After collecting the relevant materials, they may ask the professional workers to help making the website or web page with a high quality.As soon as the technical routines are done,they need to proceed to the job of popularization, amplify the frequency of web pages accessing and increase the spreading of the information of the company itself and the products,which is the key factor oflnternet marketing.Finally, they have to use the web pages to keep in touch with the current clients, develop the potential customers and maintain a hospitable relationship to stnve for more orders.
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