What Objects Mean ─ An Introduction to Material Culture

Arthur Asa Berger is back with the second edition of his popular, user-friendly guide for students who want to understand the social meanings of objects.

Arthur Asa Berger is professor emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, where he taught between 1965 and 2003. He has been a visiting professor in Italy, Germany, Hong Kong, and China and has lectured in more than a dozen countries. Berger is author of over one hundred articles and has authored or edited more than seventy five books on media, popular culture, social theory, humor, and tourism. His books have been translated into nine languages. Among his recent books are Seeing is Believing: An Introduction to Visual Communication; Understanding American Icons; Theorizing Tourism; Media and Communication Research Methods; Ads, Fads and Consumer Culture; and Shop ?Til You Drop. He was elected to the University of Iowa School of Journalism and Mass Communication’s ?Hall of Fame” in 2009.