Deciphering Advertising, Art and Architecture ─ New Persuasion Techniques for Sophisticated Consumers
商品資訊
ISBN13：9781907471155
出版社：Paul & Co Pub Consortium
作者：Graham Cairns
出版日：2010/12/01
裝訂／頁數：平裝／139頁
規格：23.5cm*15.2cm*0.6cm (高/寬/厚)
商品簡介
This fascinating account looks at the increasingly sophisticated methods used?not just in advertising campaigns but also in art and architecture?to sell products to a smarter and ever more cynical public. Examining the underlying strategies and relating these to academic theories, this book will be of particular interest to students of advertising and retail architecture. The in-depth analysis is also packed with case studies, including the famous Benetton, Diesel, and Timberland advertising campaigns.
作者簡介
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