Writing and Editing for Digital Media
商品資訊
ISBN13:9780415729796
出版社:Taylor & Francis
作者:Brian Carroll
出版日:2014/06/09
裝訂/頁數:平裝/370頁
規格:22.2cm*17.8cm*1.9cm (高/寬/厚)
版次:2
商品簡介
Based on Brian Carroll's extensive experience teaching the course, this revised and updated edition pays particular attention to opportunities presented by the growth of social media and mobile media. Chapters aim to:
- Assist digital communicators in understanding the social networked, increasingly mobile, always-on, geomapped, personalized media ecosystem;
- Help writers across multiple communication fields (journalism, marketing, PR, technical writing) make the transition from print to digital;
- Teach communicators to approach storytelling from a multimedia, multi-modal, interactive perspective.
A companion website with exercises and assignments gives students the tools they need to put theory into practice.
作者簡介
Brian Carroll is Associate Professor of Communication and Director of the Honors Program at Berry College, and Adjunct Professor of Journalism in the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill. He is the author of When to Stop the Cheering? The Black Press, the Black Community, and the Integration of Professional Baseball (Routledge, 2006).
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