Capturing New Markets ― How Smart Companies Create Opportunities Others Don't

ISBN13：9780071825955
出版社：McGraw-Hill
作者：Stephen Wunker
出版日：2013/11/22
裝訂／頁數：平裝／288頁
規格：15.2cm*22.9cm*1.5cm (高/寬/厚)
關鍵字： Capturing New Markets ― How Smart Companies Create Opportunities Others Don't、 Capturing、 New、 Markets、 How、 Smart、 Companies、 Create、 Opportunities、 Others、 Don、 McGraw-Hill、 Stephen Wunker、外文書、 General management、

商品簡介

Guides you through the process of creating counterintuitive strategies, such as treating competitors as collaborators, timing market entry, and targeting narrow niches before big customer segments. Whether you work for a huge corporation or for yourself, this book helps you find sources of growth.

作者簡介

Stephen Wunker is an entrepreneur and a widely published strategy consultant who has created successful ventures for his own companies and clients across six continents. He has led teams that developed some of the world’s first mobile Internet devices, mobile commerce businesses, and mobile marketing campaigns. After earning degrees from Princeton, Columbia, and Harvard Business School, he became a long time colleague of Harvard professor Clayton Christensen in building a consulting practice based on Christensen’s research on disruptive innovation. Wunker now leads New Markets Advisors, a firm dedicated to helping companies find, enter, and win in new markets.