Leading Digital ─ Turning Technology into Business Transformation

Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption ? driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices ? will make everything that’s happened so far look like a prelude. The authors, a trio of highly regarded thought leaders on corporate digital transformation, say changes in the digital realm so far have focused on high tech and media companies ? but there’s still a whopping 94% of the business economy that needs to change. This book will show them how.

George Westerman of MIT, Didier Bonnet of Capgemini Consulting, and Andrew McAfee, also at MIT, say there is opportunity for these businesses to learn from those that have already mastered the digital landscape. Based on a study of more than 400 large, mainstream firms in every industry around the globe, the authors usefully break down how these organizations have used their own digital transformation to gain strategic, competitive advantage. Readers will learn how these digital leaders have transformed their businesses through smart and rigorous digital investments, and through smart and effective leadership of the change.

Leading Digital offers practical, real-life tested frameworks that can be instantly applied. Case studies include Nike, Caesars, Burberry, Asian Paints, Pages Jaunes, Codelco, and more.

George Westerman is a Research Scientist at the MIT Sloan Center for Digital Business and faculty chair for Sloan’s highly-rated executive education course Essential IT for Non-IT Executives. His research and teaching focus on the role of senior executives in driving competitive advantage from digital technology. Didier Bonnet is a Senior Vice-President at Capgemini Consulting, where he serves as Global Practice Leader and heads Capgemini Consulting’s Digital Transformation program. He has more than 25 years’ experience in strategy development, globalization, and business transformation for large corporations. Andrew McAfee is a Principal Research Scientist at the MIT Sloan Center for Digital Business. He has also held appointments on the faculty of Harvard Business School and as a fellow at Harvard’s Berkman Center for Internet and Society.