Tourism Management

"One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject. It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data and statistics. This fifth edition has been revised and updated to include: New content on: sports, festivals and event tourism, social media impacts on tourism, global economic downturn affecting tourism as well as emerging themes in tourism such as slow travel, dark tourism, volunteer tourism and medical tourism. Updated case studies on BRIC markets and new case studies from Middle East and Asia. Enhanced Tourism and sustainable development coverage, which runs throughout the book as a major theme, highlighting the challenge of climate change and future tourism growth Transport section includes more international perspectives from China and South America. Updated companion website which includes: additional case studies, quizzes, PPT's, further reading, web reading as well as video links and longer reflective case study per chapter to aid both teaching and learning"--

Stephen J. Page is Professor at the School of Tourism, Bournemouth University and holds an Honorary Doctorate from the University of West London and is an Honorary Professor at the University of Wales and works as a Tourism Consultant with different organizations including the United Nations World Tourism Organization, VisitScotland, Scottish Enterprise, Highlands and Islands Enterprise, Harrah Casinos and Sky Tourer, Auckland, New Zealand amoung many other clients. He is the author and editor of 39 books on Tourism, Leisure and Events and has been the Associate and Reviews Editor of the leading Tourism Journal- Tourism Management since 1996.