Sales Management ─ Analysis and Decision Making
商品資訊
ISBN13：9780765644510
出版社：M E Sharpe Inc
作者：Thomas N. Ingram; Raymond W. Laforge; Ramon A. Avila
出版日：2015/02/14
裝訂／頁數：平裝／402頁
規格：26.7cm*21cm*1.9cm (高/寬/厚)
版次：9
商品簡介
作者簡介
Thomas N. Ingram is a Partnership of Excellence Fellow and professor of marketing at Colorado State University, USA.
Raymond W. (Buddy) LaForge is the Brown-Forman Professor of Marketing at University of Louisville, USA.
Ramon A. Avila is the George and Frances Ball Distinguished Professor of Marketing and the founding director of the HH Gregg Center for Professional Selling at Ball State University, USA.
Charles H. Schwepker, Jr. is the Mike and Patti Davidson Distinguished Marketing Professor at University of Central Missouri, USA.
Michael R. Williams is professor of marketing and director of the Academy of Customer Excellence and Sales at Oklahoma City University, USA.
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