Leveraging Mobile Media ― Cross-media Strategy And Innovation Policy For Mobile Media Communication
商品資訊
系列名:INFORMATION AGE ECONOMY
ISBN13:9783790815757
出版社:Springer Verlag
作者:Valerie Feldmann
出版日:2005/04/15
裝訂/頁數:平裝/269頁
規格:23.5cm*15.2cm*1.9cm (高/寬/厚)
商品簡介
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.
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