Conducting a Survey
商品資訊
ISBN13：9781884585722
出版社：Pyrczak Pub
作者：Lawrence T. Orcher
出版日：2006/09/01
裝訂：平裝
規格：27.3cm*21cm*1.3cm (高/寬/厚)
商品簡介
• The detailed step-by-step directions make it ideal for use by students who are conducting their first research project.
• The large number of examples throughout the text makes the steps in conducting a survey clear and easy to follow.
• Covers only methods that are realistic for use by students who are conducting a survey within a single semester.
• For data analysis, the emphasis is on the use of basic statistics, with the computation of a small number of descriptive statistics illustrated. Easy-to-calculate margins of error are also illustrated.
• The firsthand experience of conducting a survey as a term project helps students understand both the contributions and limitations of survey research methods.
• Successfully conducting a term-project survey can give students the confidence to work on more elaborate studies in the future, such as research for a master’s degree project.
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