Gesch頛sbeziehungsmanagement ― Mastering Business Markets
商品資訊
系列名:Springer Texts in Business and Economics
ISBN13:9783662438558
出版社:Springer Verlag
作者:H. C. Michael Kleinaltenkamp (EDT); Wulff Plinke (EDT); Ingmar Geiger (EDT); Frank Jacob (EDT); Albrecht S?子ner (EDT)
出版日:2014/11/14
裝訂:精裝
規格:23.5cm*15.5cm (高/寬)
商品簡介
作者簡介
Michael Kleinaltenkamp is full professor of business and services marketing at Freie Universitat Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and services marketing.
Wulff Plinke is the founding dean of the European School of Management and Technology (ESMT) in Berlin. Before his spell at ESMT he held positions as full professor at Humboldt Universitat zu Berlin and Freie Universitat Berlin. His research interest lies in the area business-to-business marketing.
Ingmar Geiger is an assistant professor of business and services marketing at Freie Universitat Berlin. He is joint program director of the Executive Master of Business Marketing and the China-Europe Executive Master of Business Marketing programs. His research interests include business-to-business marketing and negotiation.
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