Creative Cross-Disciplinary Entrepreneurship ― A Practical Guide for a Campus-Wide Program

Creative Cross-Disciplinary Entrepreneurship responds to educational demands created through dramatic changes in the nature of business by introducing a ground-breaking entrepreneurship curriculum. Professor Diane Welsh, architect and Director of the Entrepreneurship Cross-Disciplinary Program, provides the framework of this educational program that she implemented successfully at the University of North Carolina at Greensboro, USA.

Welsh describes how to develop students' "entrepreneurial mindset" via a program that not only offers foundational concepts to business and non-business students, but also builds on that knowledge in specific areas of interest and growing industry clusters like family business, health care, and social entrepreneurship. This book is crucial for educators, administrators, researchers, and students to understand the basic concepts of creative cross-disciplinary entrepreneurship that can be applied at any university, college, or business.

Dianne H. B. Welsh is the Hayes Distinguished Professor of Entrepreneurship, Founding Director of the North Carolina Entrepreneurship Center, and Founding Director of the Entrepreneurship Cross-Disciplinary Program at The University of North Carolina at Greensboro, USA. She holds a PhD in Management from the University of Nebraska-Lincoln, USA, and is a recognized scholar in entrepreneurship, family business, and franchising with six books and over 150 publications.