90折
Persuasive Copywriting ─ Using Psychology to Influence, Engage and Sell
商品資訊
ISBN13：9780749473990
出版社：Kogan Page Ltd
作者：Andy Maslen
出版日：2015/03/28
裝訂／頁數：平裝／208頁
規格：22.9cm*15.2cm*1.9cm (高/寬/厚)
版次：1
定價
：NT$ 948 元優惠價
：90 折 853 元
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商品簡介
Using psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 125 words and phrases that trigger emotions, over 10 real-world case studies, 75 practical exercises, and a 125 question quiz to help practitioners and students who have already mastered the basics, write enjoyable, compelling copy which stands out in today's cluttered marketplace. Maslen covers topics such as: how to make spending money look like a privilege, the ancient Greek secret of emotionally engaging copy, when to use pictures instead of words, how to use the right tone of voice, and avoiding common copywriting traps.
作者簡介
Andy Maslen is Managing Director of Sunfish, a copywriting agency specializing in corporate communications and digital content. He has worked with The Economist, The London Stock Exchange, BBC Worldwide, The New York Times Company, and PricewaterhouseCoopers. He is the author of The Copywriting Sourcebook, Write to Sell, 100 Great Copywriting Ideas, and Write Copy, Make Money (Marshall Cavendish).
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