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Perry's Department Store: A Buying Simulation
商品資訊
ISBN13：9781628920154
出版社：Fairchild Books UK
作者：Karen M. Videtic; Cynthia W. Steele
出版日：2015/03/12
裝訂／頁數：平裝／160頁
規格：28.6cm*22.2cm*1.3cm (高/寬/厚)
版次：4
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商品簡介
With its unique simulation approach, this book takes students step-by-step through a real-life buying experience to learn first-hand how a retail buyer completes a six-month buying plan and merchandise assortment plan.
作者簡介
Karen M. Videtic is a Professor in the Department of Fashion Design and Merchandising at Virginia Commonwealth University, USA, where she has taught has taught retail buying, fashion merchandising, retail entrepreneurship, management, and fashion promotions since 1984.
Cynthia W. Steele is Creative Director for C & F Enterprises/ Gallerie II, USA, where she is responsible for trend and design direction for the company. Formerly an Assistant Professor in the Department of Fashion at Virginia Commonwealth University, USA, she has taught courses in apparel industry, retail buying, merchandising, trends and fashion promotion. Her professional background includes product development in textiles, seasonal trim, gift, decorative accessories and home decor, over ten years in sales management in the gift and decorative accessories industry and over 15 years in retail buying and management for department and specialty stores.
Cynthia W. Steele is Creative Director for C & F Enterprises/ Gallerie II, USA, where she is responsible for trend and design direction for the company. Formerly an Assistant Professor in the Department of Fashion at Virginia Commonwealth University, USA, she has taught courses in apparel industry, retail buying, merchandising, trends and fashion promotion. Her professional background includes product development in textiles, seasonal trim, gift, decorative accessories and home decor, over ten years in sales management in the gift and decorative accessories industry and over 15 years in retail buying and management for department and specialty stores.
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