Advertising Confluence ― Transitioning Marketing Communications into Social Movements

Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.

Anshu Arora is a Professor of Marketing in the College of Business Administration, Savannah State University, Savannah, Georgia. She is a Certified Project Management Professional from Project Management Institute (PMI), USA, and holds a Foundation Certificate in IT Service Management from Information Systems Examination Board (ISEB), UK.

Sabine Bacouel-Jentjens is Professor of Management at ISC Paris Business School, France. She is the Head of the International Business & Management Master Program. Dr. Bacouel-Jentjens has been a Visiting Professor at Ecole Nationale d'Administraton ENA in Strasburg, Rouen Business School in Rouen, ICN Business School in Nancy and ESCE in Paris, France; Kozminski University in Warsaw, Poland; and Bern University of Applied Sciences, Switzerland. In addition to research and teaching, she has more than a decade of practical experience in the financial services sector, working in both specialist and management positions for the Dresdner Bank and later Allianz Group in Germany.