Fighting for Votes ― Parties, the Media, and Voters in an Ontario Election

Elections are not just about who casts ballots – they reflect the citizens, parties, media, and history of an electorate.Fighting for Votes examines how these factors interacted during a recent Ontario election. Drawing on a wealth of sources, the authors ask three questions: How do parties position themselves to appeal to voters? How is information from and about parties transmitted to voters? How do voters respond to the information around them? The result is a sophisticated analysis of how parties influence voters in an era where Twitter feeds and other new media are reshaping the electoral landscape.

William P. Cross is a professor and Bell Chair in Canadian Parliamentary Democracy in the department of political science at Carleton University.Jonathan Malloy is an associate professor and chair of the department of political science at Carleton University. Tamara A. Small is an associate professor in the department of political science at the University of Guelph.Laura B. Stephenson is an associate professor in the department of political science at the University of Western Ontario.