Whoever Tells the Best Story Wins ─ How to Use Your Own Stories to Communicate with Power and Impact

Simmons presents students, academics, general interest readers, and professionals working in a wide variety of contexts with the second edition of her comprehensive guide to bringing the power of effective, compelling storytelling to bear in a variety of communication contexts. The author has organized the sixteen chapters that make up the main body of her text in three parts devoted to thinking in terms of story, finding stories to tell, and perfecting the craft of storytelling. Specific subjects covered in the text include value-in-action stories, learning to tell stories, story listening, and a wide variety of others. Annette Simmons is an author and consultant based in Louisiana. Annotation c2015 Ringgold, Inc., Portland, OR (protoview.com)

ANNETTE SIMMONS is a keynote speaker, expert storyteller, and president of Group Process Consulting, whose clients include NASA, the IRS, and Microsoft. She is the author of several books including The Story Factor.