Hallyu 2.0 ─ The Korean Wave in the Age of Social Media
商品資訊
系列名：Perspectives on Contemporary Korea
ISBN13：9780472052523
出版社：Univ of Michigan Pr
作者：Sangjoon Lee; Ab?Markus Nornes
出版日：2015/06/28
裝訂／頁數：平裝／296頁
規格：23.5cm*15.9cm*1.9cm (高/寬/厚)
定價
：NT$ 2157 元無庫存，下單後進貨(到貨天數約30-45天)
下單可得紅利積點：64 點
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商品簡介
Collectively known as Hallyu, Korean music, television programs, films, online games, and comics enjoy global popularity, thanks to new communication technologies. In recent years, Korean popular culture has also become the subject of academic inquiry. Whereas the Hallyu’s impact on Korea’s national image and domestic economy, as well as on transnational cultural flows, have received much scholarly attention, there has been little discussion of the role of social media in Hallyu’s propagation.
Contributors to Hallyu 2.0: The Korean Wave in the Age of Social Media explore the ways in which Korean popular cultural products are shared by audiences around the globe; how they generate new fans, markets, and consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon.
作者簡介
Sangjoon Lee is Assistant Professor in the Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore.
Abe Mark Nornes is Professor of Asian Cinema at the University of Michigan.
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