The Changing Dynamics of International Business in Africa

Africa is rising. Once dubbed "the hopeless continent", it is now widely regarded as the next growth frontier for global capitalism. Over the last decade or so, the continent has become more fully integrated into the global economy with a phenomenal surge in foreign direct investment from emerging economies. The increase in the power and influence of emerging market multinationals is dramatically changing the business landscape in the region, and prompting discussions on the decline of the West in Africa. However, it is not only emerging market multinationals that are rising in Africa, as many 'home-grown' giants are expanding and successfully competing regionally.

The research papers and cases in The Changing Dynamics of International Business in Africa provide multi-disciplinary insights on the opportunities and challenges of doing business in Africa, as well as on the changing competitive dynamics in the region, as Western, BRIC and African multinationals intensify their fight for market dominance.

Ifedapo Adeleye is Senior Lecturer of Management and Director of the Emerging and Frontier Markets Initiative at Lagos Business School, Nigeria. He is engaged in research investigating the internationalization of African firms, and has authored over thirty papers, book chapters and cases. He received his PhD from Manchester Business School, UK.

Kevin Ibeh is Professor of Marketing and International Business and Assistant Dean for Management at Birkbeck, University of London, UK. He has consulted for the World Bank Group and OECD, and he is considered a leading authority on African multinationals. He has authored over a hundred papers and books.

Abel Kinoti is Dean of the Riara School of Business at Riara University, Kenya, and the founding Chair of the AIB Sub-Saharan Africa chapter. He holds a doctorate degree from Nelson Mandela Metropolitan University. He has over eighteen years of teaching, research and consulting experience in marketing and international business.

Lyal White is Director of the Centre for Dynamic Markets at GIBS, South Africa, where he is also Senior Lecturer of Political Economy and Strategy in Africa, Asia and Latin America. He has authored over twenty book chapters and over a dozen journal articles and research reports.