Advances in Advertising Research ― Extending the Boundaries of Advertising
商品資訊
系列名：European Advertising Academy
ISBN13：9783658081317
出版社：Springer Verlag
作者：Ivana Bu謇eta Banks (EDT); Patrick De Pelsmacker (EDT); Shintaro Okazaki (EDT)
出版日：2014/12/08
裝訂／頁數：精裝／344頁
規格：23.5cm*15.5cm (高/寬)
定價
：NT$ 4500 元若需訂購本書，請電洽客服 02-25006600[分機130、131]。
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商品簡介
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.
作者簡介
Ivana Bu?ljeta Banks is a senior lecturer in the Department of Marketing and Communication at the Zagreb School of Economics and Management. Patrick De Pelsmacker is professor of marketing at the University of Antwerp, part-time professor of marketing at Ghent University (both in Belgium), and visiting professor at the Universities of Lugano, Geneve (Switzerland), and IBS Moscow (Russia). Shintaro Okazaki is associate professor of marketing at the College of Economics and Business Administration, Universidad Autonoma de Madrid, Spain.
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