Branded Interactions: Creating the Digital Experience
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ISBN13:9780500518175
出版社:Thames & Hudsons UK
作者:Marco Spies
出版日:2015/08/24
裝訂/頁數:精裝/360頁
規格:26.5cm*20cm*3.8cm (高/寬/厚)
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Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and billboards are increasingly found in the real world. The interface is now the brand.Branded Interactions is a practical handbook for professional digital designers and those just starting out. It is designed to guide the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace.All the sections are packed with real-world examples, case studies, and interviews with experts from leading brands and interactive agencies. A wealth of
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