Harvard Business Review on Thriving in Emerging Markets
商品資訊
系列名：Harvard Business Review Paperback Series
ISBN13：9781422162637
出版社：Harvard Business School Pr
作者：HBR
出版日：2011/06/14
裝訂／頁數：平裝／256頁
規格：20.3cm*13.3cm*1.9cm (高/寬/厚)
版次：1
商品簡介
Beat local companies at their game.
If you need the best practices and ideas for gaining market share in developing economies but don't have time to find them this book is for you. Here are 10 inspiring and useful perspectives, all in one place.
This collection of HBR articles will help you:
Manage risk in unstable environments
Ward off political threats to your business
Customize your business model for emerging markets
Tailor your strategy to capitalize on countries' strengths
Gain ground on emerging giants
Compete in China's new high-tech market
Win the war for talent in developing economies
Serve the bottom of the pyramid profitably
作者簡介
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