滿額折
Judo Strategy ─ Turning Your Competitors' Strength to Your Advantage
商品資訊
ISBN13：9781578512539
出版社：Harvard Business School Pr
作者：David B. Yoffie; Mary Kwak
出版日：2001/08/01
裝訂／頁數：精裝／239頁
規格：24.8cm*16.5cm*3.2cm (高/寬/厚)
商品簡介
作者簡介
商品簡介
Yoffie (international business administration, Harvard Business School) and Kwak (research associate, Harvard Business School) use examples from companies such as Wal-Mart, Charles Schwab, Palm Computing, and RealNetworks to illustrate the ways that modern business strategy is analogous to Judo strategy, namely: use your opponents' size and strength to bring them down. The first three chapters lay out the principles of Judo strategy, movement, balance, and leverage, while the second section offers case examples of business people the authors call Judo Masters. Annotation c. Book News, Inc., Portland, OR (booknews.com)
作者簡介
David B. Yoffie is the Max and Doris Starr Professor of International Business Administration at Harvard Business School and Mary Kwak is a Research Associate at Harvard Business School.
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