TOP
0
0
購書領優惠,滿額享折扣!
The Routledge Handbook of Critical Public Relations
滿額折

The Routledge Handbook of Critical Public Relations

商品資訊

定價
:NT$ 12600 元
無庫存,下單後進貨(採購期約4~10個工作天)
下單可得紅利積點:378 點
商品簡介
作者簡介
相關商品

商品簡介

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field.

Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication.

The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference for public relations researchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.

作者簡介

Jacquie L’Etang is Professor of Public Relations and Applied Communication at Queen Margaret University, UK.

David McKie is Professor of Management Communication at the University of Waikato, New Zealand.

Nancy Snow is Professor in the College of Communications at California State University, Fullerton, USA.

Jordi Xifra is Professor of Public Relations at Pompeu Fabra University, Spain.

您曾經瀏覽過的商品

購物須知

為了保護您的權益,「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。

若要辦理退貨,請在商品鑑賞期內寄回,且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。

定價:100 12600
無庫存,下單後進貨
(採購期約4~10個工作天)

暢銷榜

客服中心

收藏

會員專區