Innovating in a Service-driven Economy ― Insights, Application and Practice

The global digital revolution has changed consumer society, service expectations, and funding models forever. New companies have risen quickly to dominate sectors, processes, and markets. There is a new digitally enabled global consumer society, where new services through new channels dominate new products that are ubiquitous and quickly copied. Consumers inform one another, bypassing traditional marketing channels; companies integrate vertically and horizontally, breaking down old structures; venture capitalists in California push out pension fund managers in New York; value driven service innovation becomes the new driver of economic growth and social change. Value Driven Service Innovation explores these changes from the perspectives of leading thinkers and practitioners in the field of innovation today.

Richard Cuthbertson is Research Director and Senior Research Fellow at Said Business School, University of Oxford, UK. His research interests lie in innovation and the development of consumer societies, and their relationship to wider economic, social, and environmental issues. His research also focuses on the role of customer information, innovation and internationalisation in a digital world, where supply chain visibility, mass communication, and individual marketing reflect some of the challenges and opportunities of 'big data' in an increasingly interconnected world of consumers, businesses, countries, and societies.


Peder Inge Furseth is Associate Professor at BI Norwegian Business School, Norway, and is a regular visiting scholar at the University of California, Berkeley, USA. His research interests include service innovation, business models, innovation culture, multi-channel integration, social networks, and value formation.


Stephen Ezell is Senior Analyst with the Information Technology and Innovation Foundation - a Washington, DC-based technology and economic policy non-profit foundation/think tank. He co-founded Peer Insight, an innovation research and consulting firm, where he led the Global Service Innovation Consortium, published multiple research papers on service innovation, and researched national service innovation policies being implemented by governments worldwide.