Engaged ─ The Neuroscience Behind Creating Productive People in Successful Organizations

HR is about people and their behaviour. People's behaviour is governed by how their brain responds to the world around them. If you understand how your people's brains behave then your people management activities have a much better chance of succeeding.

This book offers readers both a solid understanding of the science and practical ways they can use it. Starting from the premise that organizational results are created by the behaviours of people, the book examines the internal and external influences on people's behaviour. Using this simple framework in every chapter the author moves seamlessly between the science and the value people get from applying it.

In each section she addresses the questions:
What can I do today?
What can I put in place for the long-term?
What is the overall ideal vision?

Neuroscience is revolutionizing our understanding of human psychology and behaviour. By showing how to apply this new understanding to how you recruit, manage and develop your people Brann is enabling you to deliver a step change in organizational performance and individual achievement.

Amy Brann studied medicine at UCL before moving into the developing field of neuroscience and becoming a pioneer in the application of this cutting edge science to the art of developing people. She is an experienced executive coach (with over 12,000 hours of coaching behind her), a regular speaker on the application of neuroscience to HR, and is the director of Synaptic Potential, a consultancy offering neuroscience-based people management and leadership development services. She is the author ofMake Your Brain Work and Neuroscience for Coaches.