商品簡介
圖書特色與優點：
Comprehensive Coverage Facilitates Understanding of the E-Commerce Field
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.
新版特色:
The text, as well as all of the data, figures, and tables, has been updated to reflect developments in e-commerce through September 2014. Representative examples of new and/or expanded coverage include:
●Chapter 1: Most current data on B2C, B2B, C2C, mobile, social and local e-commerce, and growth of Internet, Web, and mobile platform
●Chapter 2: Disruptive technologies and their impact on business; new sharing economy business model (Uber, Airbnb, Lyft)
●Chapter 3: Mobile and cloud computing; Internet of Things (IoT) and other Internet-connected devices (wearable technology, smart homes, smart TVs and connected cars); IoT standards (Internet Industrial Consortium, Wolfram Connected Devices project); Internet access drones; changes in Internet governance
●Chapter 4: New open source Web and app development tools; mobile-first and responsive design
●Chapter 5: New security threats (Heartbleed, ransomware, phishing, data breaches, DDoS attacks, mobile and cloud security issues); e-signatures; mobile wallets; Bitcoin’s future prospects
●Chapter 6: Most current data on all forms of digital commerce advertising and marketing; rise of native advertising and other forms of content marketing; rise in ad fraud; impact of new Canadian anti-spam law on U.S. companies; new dynamic pricing strategies (surge pricing); marketing and Big Data; marketing automation technologies; multiscreen analytics
●Chapter 7: Most current data on social, mobile, and local marketing; Facebook’s social experiment furor, “dark social”; iBeacons for mobile marketing
●Chapter 8: New White House and FTC reports on privacy and data brokers; YouTube/Viacom settle copyright lawsuit; U.S. Supreme Court retreats from business model patents; proposed new FCC net neutrality regulations; proposed Comcast/Time Warner AT&T/DirecTV mergers (Internet/telecom industry consolidation)
●Chapter 9: Omni-channel; webrooming/showrooming, subscription-based retail products and services (Birchbox, Barkbox, Naturebox); Amazon future prospects; rise of mobile banking; Zillow/Trulia merger
●Chapter 10: Emergence of digital-first newspapers and explosive growth of digital news sites; online magazine resurgence; listicals and linkbait; e-book subscription models; Apple e-book price-fixing case; social TV
●Chapter 11: Social network monetization; mobile messaging apps (Snapchat, Slingshot, Bolt); cable network/ISP sites (Comcast, Verizon) compete with portals; Yahoo struggles
●Chapter 12: Supply chain visibility; mobile B2B and BYOD; cloud-based B2B network platform
Pedagogical Aids Help Students See Concepts in Action
●All Opening, Closing, and Insight On case studies have been updated or replaced. Representative examples include:
◎ Chapter 1: Pinterest’s new advertising model and $5 billion valuation; Facebook’s new privacy debacles; The Pirate Bay lives and goes mobile
◎ Chapter 2: Twitter’s initial public offering and subsequent struggles; Foursquare’s Swarm application and re-focused business model; Crowdfunding success stories (Oculus Rift)
◎ Chapter 3: Google Glass goes mainstream, HTML5 advances; Internet surveillance in the U.S (NSA) and around the world (Russia, China, Turkey)
◎ Chapter 4: USA Today pumps up Web presence with social media; Weebly makes creating Web sites easy; Mobile presence for small businesses
◎ Chapter 5: Cyberwarfare in Ukraine and elsewhere; Target data breach and aftermath; Bitcoin and the collapse of Mt. Gox
◎ Chapter 6: The Long Tail — reality or myth; The controversy over “Do Not Track,” Programmatic advertising takes off
◎ Chapter 7: Mobile ads drive Facebook financial success; FTC sues Amazon over children’s in-app purchases; Land Rover adds augmented reality to its mobile marketing efforts
◎ Chapter 8: Google and the right to be forgotten; Amazon and the proposed Marketplace Fairness Act (Internet sales tax) law; Shutting down the Silk Road
◎ Chapter 9: Kindle Fire smartphone; Uber, Priceline buys Open Table for $2.6 billion
◎ Chapter 10: New entertainment producers (Amazon, Yahoo, YouTube); Digital news sites Vox and Vice; Resurgence of online magazines
◎ Chapter 11: LinkedIn, the world’s largest professional network; Appification of social networks; Tesco’s horsemeat tweet and other recent social network disasters
◎ Chapter 12: Cloud-based Supply chains (Wolverine Worldwide)
●Updated Infographics: A variety of additional infographics throughout the book provide a more visual and intuitive access to concepts and information. Infographics make it easier to see and remember patterns and relationships than traditional charts and graphs.
The market-leading text for e-commerce
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
Teaching and Learning Experience
This program will provide a better teaching and learning experience—for both instructors and students.
● Comprehensive Coverage Facilitates Understanding of the e-Commerce Field: In-depth coverage of technology change, business development, and social issues gives students a solid framework for understanding e-commerce.
● Pedagogical Aids Help Students See Concepts in Action: Infographics, projects, and real-world case studies help students see how the topics covered in the book work in practice.
目次
■ 本書優點特色
圖書特色與優點：
Comprehensive Coverage Facilitates Understanding of the E-Commerce Field
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce–technology change, business development, and social issues–to provide a coherent conceptual framework for understanding the field.
新版特色:
The text, as well as all of the data, figures, and tables, has been updated to reflect developments in e-commerce through September 2014. Representative examples of new and/or expanded coverage include:
●Chapter 1: Most current data on B2C, B2B, C2C, mobile, social and local e-commerce, and growth of Internet, Web, and mobile platform
●Chapter 2: Disruptive technologies and their impact on business; new sharing economy business model (Uber, Airbnb, Lyft)
●Chapter 3: Mobile and cloud computing; Internet of Things (IoT) and other Internet-connected devices (wearable technology, smart homes, smart TVs and connected cars); IoT standards (Internet Industrial Consortium, Wolfram Connected Devices project); Internet access drones; changes in Internet governance
●Chapter 4: New open source Web and app development tools; mobile-first and responsive design
●Chapter 5: New security threats (Heartbleed, ransomware, phishing, data breaches, DDoS attacks, mobile and cloud security issues); e-signatures; mobile wallets; Bitcoin’s future prospects
●Chapter 6: Most current data on all forms of digital commerce advertising and marketing; rise of native advertising and other forms of content marketing; rise in ad fraud; impact of new Canadian anti-spam law on U.S. companies; new dynamic pricing strategies (surge pricing); marketing and Big Data; marketing automation technologies; multiscreen analytics
●Chapter 7: Most current data on social, mobile, and local marketing; Facebook’s social experiment furor, “dark social”; iBeacons for mobile marketing
●Chapter 8: New White House and FTC reports on privacy and data brokers; YouTube/Viacom settle copyright lawsuit; U.S. Supreme Court retreats from business model patents; proposed new FCC net neutrality regulations; proposed Comcast/Time Warner AT&T/DirecTV mergers (Internet/telecom industry consolidation)
●Chapter 9: Omni-channel; webrooming/showrooming, subscription-based retail products and services (Birchbox, Barkbox, Naturebox); Amazon future prospects; rise of mobile banking; Zillow/Trulia merger
●Chapter 10: Emergence of digital-first newspapers and explosive growth of digital news sites; online magazine resurgence; listicals and linkbait; e-book subscription models; Apple e-book price-fixing case; social TV
●Chapter 11: Social network monetization; mobile messaging apps (Snapchat, Slingshot, Bolt); cable network/ISP sites (Comcast, Verizon) compete with portals; Yahoo struggles
●Chapter 12: Supply chain visibility; mobile B2B and BYOD; cloud-based B2B network platform
Pedagogical Aids Help Students See Concepts in Action
●All Opening, Closing, and Insight On case studies have been updated or replaced. Representative examples include:
◎ Chapter 1: Pinterest’s new advertising model and $5 billion valuation; Facebook’s new privacy debacles; The Pirate Bay lives and goes mobile
◎ Chapter 2: Twitter’s initial public offering and subsequent struggles; Foursquare’s Swarm application and re-focused business model; Crowdfunding success stories (Oculus Rift)
◎ Chapter 3: Google Glass goes mainstream, HTML5 advances; Internet surveillance in the U.S (NSA) and around the world (Russia, China, Turkey)
◎ Chapter 4: USA Today pumps up Web presence with social media; Weebly makes creating Web sites easy; Mobile presence for small businesses
◎ Chapter 5: Cyberwarfare in Ukraine and elsewhere; Target data breach and aftermath; Bitcoin and the collapse of Mt. Gox
◎ Chapter 6: The Long Tail — reality or myth; The controversy over “Do Not Track,” Programmatic advertising takes off
◎ Chapter 7: Mobile ads drive Facebook financial success; FTC sues Amazon over children’s in-app purchases; Land Rover adds augmented reality to its mobile marketing efforts
◎ Chapter 8: Google and the right to be forgotten; Amazon and the proposed Marketplace Fairness Act (Internet sales tax) law; Shutting down the Silk Road
◎ Chapter 9: Kindle Fire smartphone; Uber, Priceline buys Open Table for $2.6 billion
◎ Chapter 10: New entertainment producers (Amazon, Yahoo, YouTube); Digital news sites Vox and Vice; Resurgence of online magazines
◎ Chapter 11: LinkedIn, the world’s largest professional network; Appification of social networks; Tesco’s horsemeat tweet and other recent social network disasters
◎ Chapter 12: Cloud-based Supply chains (Wolverine Worldwide)
●Updated Infographics: A variety of additional infographics throughout the book provide a more visual and intuitive access to concepts and information. Infographics make it easier to see and remember patterns and relationships than traditional charts and graphs.
■ 內容簡介
The market-leading text for e-commerce
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
Teaching and Learning Experience
This program will provide a better teaching and learning experience—for both instructors and students.
● Comprehensive Coverage Facilitates Understanding of the e-Commerce Field: In-depth coverage of technology change, business development, and social issues gives students a solid framework for understanding e-commerce.
● Pedagogical Aids Help Students See Concepts in Action: Infographics, projects, and real-world case studies help students see how the topics covered in the book work in practice.
■ 目錄
Ch1: The Revolution Is Just Beginning
Ch2: E-commerce Business Models and Concepts
Ch3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform
Ch4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps
Ch5: E-commerce Security and Payment Systems
Ch6: E-commerce Marketing and Advertising Concepts
Ch7: Social, Mobile, and Local Marketing
Ch8: Ethical, Social, and Political Issues in E-commerce
Ch9: Online Retailing and Services
Ch10: Online Content and Media
Ch11: Social Networks, Auctions, and Portals
Ch12: B2B E-commerce: Supply Chain Management and Collaborative Commerce
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